Coles - Promotional Strategies
Coles supermarkets is an Australian supermarket and retail chain established in 1914 by George coles. Coles supermarket also has opened its online store, i.e. Coles online, to provide online services to its customers. Coles has developed various brands for its diverse range of products. The primary purpose of Coles supermarkets is to provide adequate services to customers and achieve long term success in the retail industry. Coles marketing Mix: Coles supermarkets provide a diverse range of products to customers in the best manner. The 7Ps of Coles supermarkets are Products, Price, Place, Promotion, Physical Evidence, People and Process. Coles creates awareness by several ways. They have promotional campaigns frequently such as the Stikees campaign promoting their fresh produce, Mini Collectibles campaign promotional several products sold in Coles etc. Coles appearance on Facebook, Instagram, Twitter, YouTube, Pinterest cannot be missed. Coles particularly promotes it